Many give little thought to how toothpaste is made despite the fact they use toothpaste in a daily routine they’ve performed each morning and night since childhood. Perhaps the lack of interest is because the teeth brushing process is mundane and simple: grab a toothbrush, apply toothpaste, brush thoroughly, spit out toothpaste, and rinse your mouth. The entire undertaking start to finish typically takes about 2 minutes (if you follow dentist recommendations).
 
While teeth brushing isn’t given much thought by consumers, it’s big business for the corporate conglomerates that produce most of the world’s toothpaste (e.g., Colgate Palmolive, Proctor and Gamble, Unilever). Americans alone buy over 14 million gallons of toothpaste every year (Source: Acceledent). For a little perspective, that’s roughly equal to 175,000 bathtubs of the creamy mint stuff.
 
History of Toothpaste
 
Products that resemble modern toothpaste first appeared in the mid-nineteenth century. Before their introduction, people used a variety of methods and materials to clean their teeth – if they cleaned them at all. Many practices were unpleasant (e.g., groundfish bones – Chinese; sand and pumice – Middle Age Arabs). Some were toxic (e.g., green lead, verdigris, incense – Ancient Egyptians; acid – Europeans). Others were quite ordinary (e.g., table salt).
 
Most crude methods of cleaning teeth came to an end when Dr. Washington Wentworth Sheffield, a dental surgeon and chemist from Connecticut, invented, manufactured, and marketed the first toothpaste in 1850. Sheffield’s company also claimed to be the first to put toothpaste in tubes – it was originally packaged in jars – after Dr. Sheffield’s son traveled to Paris. On the trip, he noticed collapsible metal paint tubes and concluded the tubes could also be used for toothpaste.
 
Several other companies claimed they, not Sheffield, were the first to put toothpaste in a tube. The Colgate-Palmolive Company asserted it sold the first toothpaste in a collapsible tube in 1896. Johnson and Johnson made claims it was the first to put toothpaste in tubes around 1900.
 
Regardless of who put toothpaste in a tube for the first time (the world may never know), most toothpaste-related innovations have focused on the product, not the container. Some of the more significant innovations include:
 
  • 1960s: addition of fluoride to help reduce tooth decay, gel-based formulas
  • 1980s: tartar control formulas, pump/standup tubes
  • 1990s: sensitive teeth formulas, the addition of decorative elements (stripes, sparkles, etc.)
Toothpaste Ingredients
 
Fortunately, the days of toothpaste made of ground fish bones and acid are long gone. The ingredients used in today’s toothpaste perform and taste far better than their ancient counterparts.
 
Most modern toothpastes contain the following ingredients:
 
  • Water
  • Abrasives (e.g., softened silica, chalk, baking soda)
  • Sudsers (e.g., sodium lauryl sulfate, sodium lauryl sulfoacetate, dioctyl sodium sulfosuccinate)
  • Humectants (e.g., sorbitol, glycerin, propylene glycol)
  • Flavors (typically mint)
  • Sweeteners (typically
  • Saccharin)
  • Fluorides
  • Whiteners
  • Preservatives (typically p-hydroxybenzoate)
  • Binders (e.g., karaya gum, bentonite, sodium alginate, carrageenan)
Toothpaste Manufacturing and Packaging Process
 
The process for making toothpaste is relatively straightforward. Toothpaste ingredients are weighed to ensure the correct proportions. Ingredients are then mixed in a stainless-steel vessel (water and the humectant are usually done first). Process temperature and humidity are watched closely to ensure proper mixing. A typical batch is equivalent to 10,000 four-ounce (118 ml) tubes.
 
Major toothpaste manufacturers use ProQuip tank agitators in their production process. A typical agitator configuration for the production of standard toothpaste is a center-mounted, top-entry agitator with impellers designed for high-viscosity processes.  ProQuip agitators are also used to manufacture specialty toothpaste formulas including those with suspended sparkling particles.
 
After the ingredients are mixed, the finished toothpaste is sent to a Tube Filling Sealing Machine where a pump fills each tube through its open bottom. After the tube is filled, the end is sealed (or crimped) and closed.
 
Filled and crimped tubes are inserted into individual retail boxes. The boxes are then packed into master cartons and shipped to warehouses, distribution centers, and stores.